Spotify has confirmed the launch of a series of video-based learning courses for its users in the UK after partnering with several providers to test the market.
With the launch of this experiment, video learning will be added to music, podcasts and audiobooks as the major digital streaming service looks for fertile ground for expansion.
The Sweden-based company was recently involved in a high-profile spat with Apple over what it described as “weird” app commission fees.
As of today, content from BBC Maestro, Skillshare, Thinkific, and PlayVirtuoso is available from Spotify on mobile and desktop, but the initial UK offering contains no guarantee of a permanent service to British consumers. In other markets.
Spotify product director Mohit Jitani described the ability to tap into a customer base that already seeks educational content from podcasts.
” One of the more interesting things and trends we have started to see is that further and further people are starting to come to Spotify with some literacy intent,” he said.
Babar Zafar, Spotify’s VP of product development, continued on the ability to exploit demand.
” Testing video courses in the UK permits us to investigate an instigative event to more serve the prerequisites of our clients who are difficultly interested in education,” he explained.
“Many of our clients lock in with podcasts and audiobooks on a day by day premise for their learning needs, and we accept this exceedingly locked in community will be enthusiastic to get to and buy quality substance from video course makers.”
It is the latest move from the platform to video content. In March, Spotify launched music video streaming for consumers.
How to access Spotify video-based learning content
Spotify is offering learning courses in four categories as part of the pilot. Make music, be creative, learn business, and live a healthy life.
To access, users should go to the icon at the top of the home screen (on mobile) as well as have options to use search and browse functions.
Free Spotify users as well as Spotify subscribers can get to at slightest two video lessons per course at no charge, but any encourage advance requires another access to get to expense to open the full course.
